Marketing support for practitioners who'd rather be doing the work they’re here for
If you're a woman doing meaningful work that honours people and place, and you're ready for projects that feel more aligned, clients who truly get it, and a way of showing up that doesn't drain you, this page is for you. Not because anything is broken. But because there's more available, and you're ready to step into it.
Landscape designers
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Aligned projects
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Architects
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Clients who get it
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Ecotherapists
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Confidence to charge well
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Interior designers
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Visibility that feels like you
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Landscape designers • Aligned projects • Architects • Clients who get it • Ecotherapists • Confidence to charge well • Interior designers • Visibility that feels like you •
Stepping into your best work and life.
Things are working, mostly. Clients find you through word of mouth. The work is good. You're making a decent living doing something you care about.
But there's a gap between where you are and where you sense you could be.
Maybe it's the projects that don't quite light you up. The ones you take because they're there, not because they're exciting.
Maybe it's the pricing that still feels a bit apologetic, even after all these years.
Or the sense that somewhere out there is a version of your work that would feel like a genuine pleasure to show up for.
Not just different clients. A different way of being in your business.
The kind of work where you're not pushing or performing.
Where visibility feels natural because you're clear on who you are and who you're becoming.
Where the energy exchange with clients is easy because you're both there for the right reasons.
Sometimes it only takes one project to shift everything…
One client who gets it.
One piece of work that's so aligned it opens a door.
Suddenly you have something to point to and say, this is what I do.
This is what's possible.
And more of the same starts to find you.
But how do you attract that if the people who'd want it don't know you exist?
How do you get clear enough on who you're becoming that the right opportunities recognise you as the person to deliver them?
That's the work I help with.
Ways to work together
There's no single path here. Some people need a one-off session to untangle something specific.
Some are ready for deeper foundation work. Others want ongoing support so they're not doing this alone.
Here's how it breaks down:
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One-off sessions
For when you need focused thinking time on something specific. No ongoing commitment.
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Foundation work
For when it's time to get properly clear on your positioning, messaging, and who you're for. A finite project with lasting results.
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Marketing partnership
For when you want ongoing visibility support without carrying it all yourself. I become a thinking partner who knows your voice and keeps things moving.
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Project-based work
For when something specific needs doing. Website copy, a lead magnet, an email sequence. Clear scope, clear outcome.
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Barefoot Marketing Circle
For when you'd rather learn alongside others who get it. In-person in Northcote or online as a private podcast with worksheets and online community. Coming soon.
My Services
One-off sessions
Sometimes a whole program isn't what's needed. Sometimes it's just focused time with someone who can help you see what you're too close to see yourself.
There's no need to have it all figured out before we talk. The mess is welcome. The half-formed ideas. The thing you've been circling for months. That's what these sessions are for.
Clarity Brainstorm
$197 AUD
For when something needs untangling
A focused session to work through whatever's stuck. Positioning, how to talk about an offer, where to focus your energy. Sometimes it helps just to think out loud with someone who'll ask the right questions and reflect back what you might already know.
What's included:
60-minute Zoom session
Summary email with key insights
[Book a Clarity Brainstorm]
Clarity Deep Dive
$350 AUD
For when you need thorough clarity and resolved thinking you can act on
More than a conversation. After our session, I go away and think. I sit with what you've shared, connect dots that might not have been visible, and come back with a strategic synthesis that turns our exploration into clear, actionable direction for your specific situation.
There's no need to arrive with polished ideas. Come as you are. The clarity tends to emerge in the conversation.
What's included:
90-minute Zoom session (recorded, transcript provided)
Follow-up strategic synthesis with refined concepts and clear direction
[Book a Clarity Deep Dive]
On-Camera Confidence Session $450 AUD
For when you're ready to show up on video but would like guidance
Showing up on camera can feel exposing. The fear of getting it wrong, of not sounding smart enough, of seeing yourself and cringing. If that's familiar, you're not alone. I've sat with plenty of women working through exactly that.
Drawing on my background as a video producer and director, I guide you through presenting your message with the right look, sound, energy, and strategic focus. This isn't about performing or pretending to be more polished than you are. It's about capturing who you actually are in a way that connects.
You'll leave with content that can be repurposed across video and written copy. And hopefully, a bit more ease about the whole thing.
What's included:
90-minute directed session via Zoom
Raw recording access via Vimeo
Edited clips quoted separately
[Book an On-Camera Session]
Foundation work
Word of mouth got you this far. But if you're ready for better projects, confident pricing, and clients who already get it, this is where we get clear on what makes you different and how to say it. The deep work that everything else builds on.
Foundation Package · $2,400 AUD
For when it's time to get clear on what makes you different and where you're heading
You're good at what you do. People hire you and refer you. But when it comes to articulating what sets you apart, the words feel flat. Generic. Like they could describe half the practitioners in your field.
And there's something else. A sense that you're not just ready for different clients, but for a different way of being in your work. More aligned. More energising. The kind of projects where showing up feels natural and the connection with clients is genuinely enjoyable.
Maybe you know exactly what that looks like. A particular type of project, a specific kind of client, work that would light you up and build the portfolio you actually want. But your current messaging doesn't signal that. The people who'd want exactly what you offer don't realise you're the one to call.
Or maybe you're not sure yet. You just know the work you're doing now isn't quite it, and you're ready to figure out what would be.
Either way, this is where we get clear. Not just on who you are, but on who you're becoming. The version of your work that would feel like a pleasure to show up for and be seen doing.
I'll listen to everything. Your story, your frustrations, your hopes for your work. I'll sit with it and start to see what makes you genuinely different and where your energy wants to go. Then we'll find the words together. Words that sound like you on a good day, when everything flows. Words that attract the right clients and signal the kind of work you want to be known for.
Payment plans available.
Over 6 to 8 weeks, we create:
Your brand positioning and unique value articulation
Ideal client clarity beyond demographics (their real struggles, desires, inner voice)
Your brand story in your authentic voice
Core messaging framework you can use everywhere
Website audit with specific recommendations
Three 90-minute strategy sessions plus email support between
This might be a fit if:
You feel invisible to the clients you'd most like to work with. You're ready for projects that energise you rather than drain you. You want to attract work that feels aligned with who you're becoming, not just who you've been. You're done pushing and ready for something that flows. You know you want to put your prices up, but need the presence to support it.
[Enquire about Foundation Work]
Marketing Partnership
Ongoing support for when you want visibility that doesn't drain you.
Imagine not having to figure out what to post on social media, when to send your newsletter, or whether any of it is working. Just someone in your corner who understands your work, keeps things moving, and helps you stay visible to the people who'd love what you do.
I become a thinking partner. Someone who holds the big picture of your marketing so you don't have to. Who learns your voice so well that the content I create sounds like you wrote it on a good day.
Three levels depending on how much you want to do yourself versus have done for you.
All partnerships include a 3-month minimum commitment. Foundation work (with me or elsewhere) is recommended before starting. It's hard to create content when the message isn't clear yet.
Strategic Guidance $500 AUD/month
You create, I guide and review
For when you want to do the creating but would value strategic direction and a second pair of eyes. We meet monthly to set your direction, I review your content before you post, and you have someone to ask "is this working?" when you're unsure.
No more staring at a blank screen wondering what to say. No more posting and hoping for the best.
Each month includes:
60-minute strategy session (transcript provided)
Review of up to 12 social posts via shared Notion page
Email support between sessions
Canva brand kit setup plus custom templates that evolve with your needs
Content strategy framework (your pillars, themes, posting rhythm)
This might be a fit if:
You enjoy creating content but need direction. You want accountability and feedback without handing over control. You have capacity to post but not always the clarity about what to post.
Content Partnership $1,180 AUD/month
Most popular. I create, you approve
For when you'd like content done for you. We meet monthly, and from our conversation I create your social posts and newsletter. I listen for what matters to you, what's alive in your work right now, and translate that into content that sounds like your voice, not mine.
Everything goes into a shared Notion workspace for your approval, then I schedule it.
Show up to one call, approve in Notion, and your visibility happens without you having to think about it. The mental load lifts. You can focus on your actual work.
Each month includes:
90-minute strategy session (transcript provided)
12 static social posts created and scheduled
Monthly newsletter drafted and scheduled
Shared Notion workspace for approvals
Email support between sessions
Canva brand kit plus evolving templates
Content strategy framework
This might be a fit if:
You're too busy with client work to create content consistently. You want to stay visible but not spend your evenings writing posts. You'd rather show up to a conversation and have the rest handled.
[Meet with Vic to explore starting with Content Partnership]
Full Visibility Support $1,780 AUD/month
I create everything, you focus on your work
For when you want comprehensive content without thinking about it. More posts, a blog included, and occasional video clips when our sessions capture something worth sharing. Your full visibility handled.
I hold the whole picture. I learn your voice deeply. Everything that goes out sounds like you and serves your bigger goals.
There's enough on your plate already. This is one thing you can let go of.
Each month includes:
90-minute strategy session (transcript provided)
20 static social posts created and scheduled
Monthly newsletter drafted and scheduled
Monthly blog post (up to 2,000 words with SEO)
Occasional video clips from sessions when usable
Shared Notion workspace for approvals
Email support between sessions
Canva brand kit plus evolving templates
Content strategy framework
This might be a fit if:
You want to post more frequently without creating more. You value having a blog but never seem to get to it. You want one place where your entire content presence is handled.
[Meet with Vic to explore starting with Full Visibility Support]
Project-based work
When something specific needs attention
Sometimes it's clear what's needed: a website that actually converts, an email sequence that nurtures without being pushy, a lead magnet that attracts the right people.
Or maybe it's not clear. Just a sense that something's not working and it would help to figure out what.
Either way, we can scope it together and make it happen. Clear deliverables, clear timeline, clear outcome. No ongoing commitment required.
From $497 AUD
[Enquire about a project]
Add-ons
Depending on what's needed, we can add:
On-camera content sessions (beyond initial session)
Monthly blog post with SEO
Quarterly brand systems refresh (website, email, workflows)
Video content from strategy sessions
Additional social posts beyond your tier
Website copywriting or page updates
Email sequence creation
Lead magnet development
Price on application. We'll figure out what actually makes sense.
The Barefoot Marketing Circle
If learning alongside others feels like a better fit than 1:1 work, the Barefoot Marketing Circle might be worth exploring.
There's something about being in a room with other women who understand. Who aren't going to judge you for not having it figured out. Who are navigating similar challenges. Who'll celebrate your wins without it feeling strange.
Four 8-week circles throughout 2026. Foundation work, offers, visibility, systems. Each circle stands alone. Join one, join all four, come back when you're ready.
In-person in Northcote or online as a private podcast with worksheets.
Coming soon. Join the waitlist to be the first to know when doors open.
What clients say
“I hired Victoria to help me with the things that I just couldn't make myself do, but when she helped me embody a deep connection with who I am here to be, I could step into that and start creating again. I wrote a new blog that's been neglected for months and months, and the way I talk about what I do has so much more energy around it.”
~ Katia Krassas,
Eco Therapist and Counsellor
“You have a gift Victoria. Having the space to say things out loud from a new perspective was incredibly enlightening. You inspired me to find words that succinctly communicate what I had been stewing on for MONTHS!”
~ Jody Shakespeare,
Entrepreneur
“Now I feel really excited. The way you helped me to connect back to the origin of my passion for this work was like blowing something open for me. It enables me to show up and to grow and scale my business as me.”
~ Simone Maus,
Founder, Collective Insight
Not sure which is right?
That's genuinely okay. Most people who find me aren't entirely sure what they need yet. They just know there's more available and they're ready to figure out how to get there.
There's no need to have it sorted before reaching out. No need to sound professional or know the right words. Just share where you're at.
A free 30-minute call might help. No sales pitch. Just a conversation about where you are, where you want to be, and what might actually help.
Prefer email? Send me a message and tell me what's going on. I read everything. Contact me!
If we're not the right fit, I'll say so. If something else would serve you better, I'll point you toward it. I'd rather you get what you actually need than sign up for something that won't work.
