Barefoot Marketing School
In-person, small-group business development circle for creative and compassionate women entrepreneurs to build business sustainably.
Your client calls end with that glow of doing exactly what you're meant to do. Then you open your calendar and count the gaps between bookings.
You've tried the things. Posted consistently for months. Showed up at networking events. Followed the advice that works for everyone else, … apparently.
Something's missing, but it's not information.
You've consumed enough courses and frameworks to fill a small library. It's the thread between what you know and what actually lands. Between showing up authentically and being found by people who value that.
You've reached the point where quick fixes and cheap solutions feel insulting to the work you're building. You don't need another template or hack. You need space to figure out what works for how you're actually wired, with guidance from someone who gets it.
Because somewhere along the way, you realised the conventional business advice was written for brains that don't work like yours. And you're done trying to force yourself into that shape.
The path to growing your business your way as a compassionate woman isn't always clear or easy …
… but it's easier to find your way with company. In-person guidance, shared wisdom, and the kind of support that helps you build something sustainable instead of downloading another course you'll never open.
When the fog clears, they start coming to you.
Not because you cracked the algorithm, but because what you're saying sounds like what they've been trying to articulate for months.
Your marketing becomes an extension of the work you love, not a performance you have to maintain.
“So many threads. You keep pulling at different ones, hoping this will be the one that unravels it all into something you can work with.”
I'm creating a way through.
Two 8-week circles. Small group (maximum 8 women).
In person around my table in Northcote every Thursday, 1-4pm.
Each circle stands alone with its own focus. Do them in sequence or join the one that fits where you are now.
Circle 1: Finding Your Foundation (Feb-Mar)
Circle 2: Expressing Your Brand (Apr-June)
Breaks align with Melbourne school holidays. BYO lunch, afternoon tea provided.
Why circles instead of another course?
Like healing, you can't get there simply by knowing about it.
All those courses sitting in your downloads folder contain useful information,
and maybe you've even started or finished some of them.
But applying any of it to your actual business, in your actual life, with your actual brain?
That's where the gaps appear.
There's a natural distance between knowing and doing.
These circles bridge that distance. Not with more information, but with space to put things into practice alongside people on a similar journey. Each bringing their own wisdom and questions to the table.
Creating with guidance and community instead of alone in your office at midnight, second-guessing everything.
When the tangled threads start to weave into something clear, marketing stops being the thing you avoid and becomes an authentic expression of your work.
Something that feels good to do, not just good to have done.
What happens in each 3-hour session
Teaching & Context
I provide the framework and why it matters. Context first, then details.
Group Discussion
We explore how it applies to different situations. Your questions shape the conversation.
Individual Focused Work
You work on YOUR business with my guidance. Real time, real work.
Break for Afternoon Tea
Connection, breathing room, processing time. Some sun in the garden. A browse of Studio Croxton handwares.
Sharing & Refining
Learn from each other's insights and challenges.
Between sessions: Private podcast recordings, online community, circle workbook, time to process at your own rhythm.
The 2026 Circles
Circle 1: Finding Your Foundation
Feb 5 - Mar 26, 2026
Thursdays: Feb 5, 12, 19, 26 | Mar 5, 12, 19, 26
You sit down to write your website copy and realise you can't quite explain what you do in a way that feels true. Or who you do it for. Or why it matters to you. Every attempt sounds like everyone else, or like no one at all.
This is where we start. Not with templates, but with untangling what's actually there.
What you'll create: Clear brand foundations, website messaging that feels true, ideal client clarity beyond demographics, your visual brand beginning
The 8-week journey:
The Heart of Your Work - What fills your cup, what you want to see changed in the world
Who Lights You Up - Ideal clients beyond demographics and avatars
Your Story Untangled - Finding the thread that connects everything
Brand Foundations - The vibe that inspires your visual identity and messaging
Website Foundations - What you actually need to say and where
Messaging That Resonates - Saying it in your words, not someone else's formula
SEO for Humans - Being found by the right people without gaming the system
Bringing It Together - Your evolving brand kit in Canva
Investment: $920 for the 8-week term ($115/session) | $720 for Directory members ($90/session)
Not a directory member yet? Join for $45/year and save $200 on this circle - membership pays for itself immediately.
3-week break: Easter + school holidays
Term 2: Expressing Your Brand
Apr 23 - June 18, 2026
Thursdays: Apr 23, 30 | May 7, 14, 21, 28 | June 4, 11
You've got the foundations sorted. You know who you are and what you do. But when you sit down to actually create your marketing - refine your website, design content, build your email list - the gap between knowing and showing up feels wider than it should.
This is where we bring it to life. Not with more strategy, but with practical creation that feels authentically yours.
What you'll create: Refined website presence, lead magnet that attracts the right people, email strategy that feels natural, visual brand identity in Canva, content approach that suits your strengths
The 8-week journey:
1. Website UX & Refinement - Making your site work for how people actually browse
2. Visual Brand in Canva - Design elements that feel authentically yours
3. Lead Magnets That Convert - Creating something people actually want
4. Email Strategy & Nurture - Building connection beyond the first hello
5. Content for Your Strengths - Writing, speaking, video, or something else entirely
6. Visibility Approaches - Showing up in ways that don't drain you
7. Simple Systems & Automations - CRM and email flows that support, not stress
8. Integration & Next Steps - Your sustainable marketing rhythm
Investment: $920 for the 8-week term ($115/session) | $720 for Directory members ($90/session)
Not a directory member yet? Join for $45/year and save $200 on this circle - membership pays for itself immediately.
3-week break: School holidays
Early Bird Bonus - Circle 1
Register for Circle 1 by December 15 and receive a complimentary Marketing Presence Review (90 minutes, value $297).
We'll review your current marketing presence - website, socials, LinkedIn, wherever you're showing up - and explore what's working, what needs attention, and where your strongest opportunities lie. If you're just starting out, we'll map your foundations and clarify where to begin. Written follow-up included.
This bonus applies to all Circle 1 registrations (full price, directory member, or payment plan) as long as you register by December 15, 2025.
Payment Options
Pay in full and secure your spot immediately,
Or … choose a payment plan at no extra cost - same total price, just split into manageable installments.
Standard Rate Payment Plan ($930 total):
Today: $310 (non-refundable deposit, secures your spot)
January 16, 2026: $310
January 30, 2026: $310
Directory Member Payment Plan ($720 total):
Today: $200 (non-refundable deposit, secures your spot)
January 16, 2026: $260
January 30, 2026: $260
Who these circles serve
Service providers who know business should be an extension of their values, not separate from them.
Those who need time and space to process, not rushed decisions and aggressive tactics.
Women who want to grow sustainably without burning out or compromising what matters most.
Anyone who refuses to squeeze themselves into someone else's business model. (Your business, your rules.)
Women at any stage - whether you're just starting out or ready to scale what's already working.
This might resonate with you if:
You're tired of advice that tells you you're doing it all wrong
You want to be understood, not fixed
You're ready to work with how you're naturally wired, not against it
You want to find your voice and untangle the stories in your head
You're looking for the thread to weave a brand that's authentically yours
You believe business can feel good at every stage of growth
You want community that goes beyond surface-level networking
You enjoy collaborative, interactive learning
You need context before details to make things stick
You work best when you have breathing room to process
This might not be the right fit if:
You're looking for quick fixes or overnight success formulas
You prefer someone to hand you a complete system to implement
Small group sharing feels uncomfortable for you
Online-only learning suits you better than in-person gatherings
You prefer being told exactly what to do rather than discovering what feels aligned
An 8-week commitment feels like too much right now
What past clients say
“I hired Victoria to help me with the things that I just couldn't make myself do, but when she helped me embody a deep connection with who I am here to be, I could step into that and start creating again. I wrote a new blog that's been neglected for months and months, and the way I talk about what I do has so much more energy around it.” ~ K.
"Maybe it's because she is neurodivergent that I find she explains things in a way that make it so easy to connect with and remember and run with too... because she provides context before the detail... and also leaves space for me to find what resonates for my way of going about things - it's refreshing to not be told what system to use or how to be, because she knows I have my own strengths and purpose and vision." ~ES
“Victoria is a deep listener - she asks questions that bring out truths that I've found so hard to express before, and what makes the difference is how she seems to intuit exactly when there's something deeper to explore like she can almost see it before I can... and then we find the gems together that were kind of hiding in plain sight but I was too caught up to see them. It makes storytelling so much more accessible to me, and compelling because it is central to what I care about.” ~HS
About Victoria
After 27 years in brand communication and business development - from running a boutique marketing agency to working with clients like Serena Williams, to creating campaigns that helped sell companies for millions - I've learned what actually creates lasting success.
Community and ongoing support make transformation real.
I wanted to follow my own purpose and support women I could relate to. Women who genuinely care about what they're doing and want to build businesses that honour that care rather than compromise it.
When you're creating something from the heart, good marketing becomes an extension of that. People find you not because you've mastered the latest platform or tactic, but because what you're saying resonates with what they're looking for. The connection is already there before the first conversation even starts.
Finding your way requires support. Not another one-size-fits-all program, but genuine guidance to create what's right for you, with company while you figure it out.
Practical details
Where: 15 Spencer Street, Northcote (rear entrance) - my home playroom
When: Thursdays 1:00-4:00pm
Group size: Maximum 8 women
What to bring: Your lunch, something to write with, an open mind
Provided: Afternoon tea, term workbook, ongoing support
Each term includes:
8 weekly 3-hour in-person sessions
Term workbook with exercises and prompts
Access to session recordings via private podcast
Online community for questions between sessions
Individual guidance during workshop time
Tea, coffee, and afternoon tea at each session
The path becomes clearer when you're not walking it alone.
Directory members save $200. Not a member? Join here for $45/year
Keen to shift into your next phase of growth in 2026? Join us!
Below are 4 options to choose from, whether you are a directory member or not, want to pay up front or with a payment plan … the choice is yours.
If you’re not already a member of our Barefoot Community Directory, by joining as a member, you GET membership included!
Simply complete the details (for your invoice), hit the "Secure My Spot!" button below to confirm, and your invoice will appear.
Once your payment is processed, you'll receive a welcome email with instructions for setting up your directory profile and accessing all member benefits.
Directory Member / Payment Plan
Directory Member / Pay in Full
Non Directory Member / Payment Plan
It would mean a lot to me to see you transform your clarity and set yourself up for more alignment, more clients, and more joy. I hope you can join this community where everyone supports each other in the development process.
👣🩷✌🏼 x Victoria