Foundation Package
Groundwork that makes
everything you do next
actually work for you
Hi, I'm Victoria.
Thank you for being here.
You probably know this from your own work with clients. Your favourite projects, the ones where you do your best work - they don't just happen because the right person shows up with something already in your wheelhouse.
You build that relationship. You create that project together. You deliver those dream outcomes because you set out on the same foot. You get into sync by developing clarity around certain core ideas.
And that process of getting to clarity isn't one where you have the questions and they have the answers sitting ready. It's developing the most appropriate questions for this particular situation, this challenge, this desire. Creatively orbiting the answers until they resolve and ring true.
That's the work I do with you. Not about your client projects, but about your business itself. Who you're for. What makes you different. How to talk about it.
The clarity we develop together makes the path forward feel liberating and purposeful. In the direction of where you want to be, even if right now you're not 100% sure where that is.
Taking that first step can be a bit confronting.
Perhaps there's a hesitation about showing someone your website backend. Or admitting that when it comes to marketing, you're genuinely not sure what you're doing.
Maybe you sense you're undercharging but haven't found a way to position yourself that would make higher fees feel justified.
That uncertainty is welcome here.
One of the things clients tell me they appreciate is how quickly they come to feel safe talking about the things outside their knowledge or comfort zone. No shame. No awkwardness. Just trust that we'll find a way through together.
Sometimes you'll hear an idea and know immediately. It's a revelation. Your body says yes.
Other times, you need to sit with it. If you need to sense into whether something feels right for you, you'll know what I mean.
That slowness isn't a problem. It's valuable information. That's where you have the opportunity to figure out what could be more true for you. Find the nuance. Direct the conversation like your inner compass finding true north.
This work isn't just about marketing strategy. It's about who you're becoming and what you're building. The two are inseparable. That's why it takes time. Why it's not a process but an experience of truth finding and embodiment.
Everything you need to know is on this page - what we create together, how it works, the investment.
If something resonates, the registration form is there when you're ready.
Questions? Please feel free to email me.
Once you develop your marketing foundations...
Your website messaging differentiates you.
Social media posts land because your positioning is clear.
Referrals work better because people can actually explain what makes you worth recommending.
Foundation work is figuring out what makes you genuinely different and finding words for it that feel true. Not who you think you should be. Who you're actually becoming. Not the clients you're getting. The ones you want.
Sometimes the version of your work that would genuinely light you up is already there… It’s just hard to see it clearly enough to name it. Or you know what it is but can't find language that lands.
This is the work that comes naturally and lights me up. Connecting dots, finding patterns, translating what's tangled into words that work. It's where my pattern-seeing, intuitive, word-loving brain lives. Not a process I follow, but where I naturally excel.
What we create together
Over six to eight weeks:
Positioning that differentiates you in your field
What actually makes your approach different. The thing that's so woven into how you work you don't notice it as valuable until someone names it.
Clarity on who you're actually for
Beyond demographics. Who resonates with your approach. Who you most want to work with. Who the work you're building is designed to serve.
Your story in words that sound like you
Not a performance. The actual thread that connects your experience to this work. Why it matters to you. Why it might matter to them.
Messaging you can use everywhere
Website. Proposals. Conversations. Social media. A framework that adapts rather than starting from scratch every time.
Direction for your website
What's working, what's not, what needs to shift. Specific recommendations for your homepage, about page, services.
How we work together
We start with conversation
Usually three 90-minute sessions over Zoom, but this isn't rigid. Sometimes it takes more conversations to find what's true. Sometimes something emerges quickly and other times we need to sit with it longer.
This is creative exploration. Discovery. Finding and distilling your story until it's so true it fills your body with knowing as soon as you hear it.
Between sessions, I sit with what's emerging
Part of how I work is intuitive and fast. Part works best when I marinate ideas, let the dots connect, wait for what wants to reveal itself. That's what gives you the opportunity to fully find this new expression of who you are and what you're building.
Everything goes into a shared document. We refine together. You can reach me between sessions. This isn't about getting through a prescribed process. It's about developing something special and uniquely you.
Usually six to eight weeks
Sometimes longer if that's what it takes. Some people move quickly. Some need more time to integrate and know if something feels right in their body. Both matter. The pace serves the clarity, not the other way around.
This isn't about getting a job done. It's about finding something true.
The investment
$2,400 AUD
Payment plans available.
This includes our sessions together (usually three, sometimes more if the work needs it), all the time I spend between sessions sitting with what's emerging, writing and refining your positioning and messaging, the shared workspace where everything lives, and access to me throughout.
Typically six to eight weeks, occasionally longer when deeper integration time serves the clarity.
This might be right if
You know your current messaging doesn't differentiate you but can't see how to change it
The enquiries coming in aren't the projects you actually want
You're undercharging and know positioning would help you raise prices with confidence
You're ready to be more specific about who you're for (even if that means some people aren't)
You want the foundation work done so everything else builds on clarity, not guesswork
You value having someone think this through with you rather than figuring it out alone
This might not be right if
You need immediate leads (this is foundation, not tactics)
You prefer courses you implement yourself
You're not ready to get specific about your positioning
Quick wins sound better than depth
You're looking for someone to just write your website copy without the strategy work
Me in my office
What happens next
Book a free 30-minute call. We talk about where you are, where you want to be, whether this makes sense.
No pitch. If we're not the right fit, I'll say so. If something else would serve you better, I'll tell you.
Or email me if you have questions first.
Me out of my office